Yeah, I can't imagine WHERE Dell's market research people were on this- I don't believe that any of the kids would think that this guy is cool, and the old guys (like me) that have to sign the checks to buy the computer certainly are not going to be impressed with him either.
Certainly the "Eddie Haskall" of the 21st century.
Personally, I'd prefer the HoneyNut Bee as a computer "spokesthing".