I would like to know that too, but I think it depends on each reflector that is used.
Generally using luxeon-intended reflectors, it seems a case of shimming off the bottom of the reflector (next to the led) and moving the cree up.
The amount though depends whether its a McR19, McR20, McR27, McR27L,
McR38 or McR45 (in the McGizmo range), because the longer type reflectors
lend much better to the natural focus of the Cree than the shallower ones
ie. McR19, McR27L, McR38, McR45 don't need as much modification.