howard says that because everyone's preference in a cell phone is different from one another, some like big phones some like small ones. and then there's clamshell's, flip phones, candy bars. too many tastes. and also for phones they become out of date within a year and becomes yesterdays news (need to upgrade then!). so there isn't really one ultimate phone. one phone might have good functionality and one might have great reception. Not unlike a surefire or a good led light. both can be small and pack a nice punch for a light plus it's very functional for what it does. and 3-5 yrs from now its still a great light! flashlights don't go out of date like a cell phone, which is why i think you guys could recommend something and know it'll still be there for years to come.