Gransee
Flashlight Enthusiast
Merry Christmas and Happy New Year everyone! I want to personally thank the CPF for being there as Arc has grown over the past 2 years.
2003 Product Schedule
Goals for 2003 are:
1. Consistency
2. Availability
3. Faster R&D
We are wrestling with the differences between Arc quality goals and the reality of what LEDs are available:
1. We want to make the best lights possible
2. LEDs are quite inconsistent from unit to unit
3. We want to keep using LEDs
4. The higher the quality, the higher the cost. The customer ideally would have a choice.
5. We will more accurately and realistically define our lights in an effort to streamline our business.
One of the ways to improve the product is to pare our line down so we can focus on fewer products. This further enables us to concentrate on our core products.
First, we are discontinuing the following:
AW-BLK (Arc-AAA, black housing, white LED)
AT-BLK (Arc-AAA, black housing, turquoise LED)
AU-BLK (Arc-AAA, black housing, Ultra-violet LED)
P-123 (123 power pack for LS without tail switch)
LS3-NAT (Arc-LS3)
And the following are redefined:
AW-NAT (LE, binning redefined, color now standard)
LS1-NAT (Arc-LS1, binning redefined, now called the "LSL")
LS2-NAT (Arc-LS2, binning redefined, now called the "LSH")
"L" stands for "Low Dome". "H" stands for "High Dome. This convention was Don's ("Mcgizmo") idea. He suggested this because LS2, rev2, etc was a bit confusing.
LS3 Discontinued. With the help of Henry and some very smart CPF'ers, I finally realized that the 5W emitter just is not going to work very well for our 1x123 design target. The consensus now is that the 1W part is where it is at until a new battery technology comes along. I originally thought the higher efficiency of the under driven 5w would cause a noticeable increase in brightness for the 1x123 target, but the reality was negligible. We do have a small number of LS3 in the pipeline that will be sold in January. We will make the default pack the 2x123 so that they can run at a higher power (2.5-3watts). After that, they are gone. Why not continue to sell them after that? One word: simplify.
People tell me that I am too picky. I will remain picky. Hah!
I do concede however, that I might be limiting the growth of our company somewhat and making it difficult for people to own one of these lights by expecting perfection too soon from these technologies. It has been suggested that there are compromises that will give you the best choices.
The costs for our products will be going up for 2003. This is normal for the industry. For most of our products, I have been able to offset the cost increases by simplifying the manufacturing of the product and reducing interruptions in supply.
Here's what the 2003 Product line looks like:
Arc-AAA
Standard. Natural color HA housing. Nichia LED. Binning (R-S flux, B2-B3 tint). All the latest improvements. Standard engraving. Some tint variations in HA, lighter/darker. Minor blemishes in HA permitted. Available through dealers and direct web. $28.95 list. Ready to order by February.
Arc-AAA Premium
Same as above except binning is S flux, B1-B2 tint only. Less HA tint variations and blemishes permitted. Engraved "Premium Edition". $39.95 list. Direct sales only. Ready to order by March.
Arc-AAA thoughts...
The LE (SB1 rank) has been frustrating for all concerned. Availability has gotten worse. Even the standard Arc-AAA bins have been difficult to find at times. The color LEDs don't move as fast and dilute our manufacturing growth. Most people prefer the natural HA so it will become the standard. By providing a range of ranks, we should be able to ensure more consistent availability.
Arc-LSL
Standard. Natural HA. Latest revision. Low dome Luxeon. Lumiled LED. Hand sorted (m-o flux, 3-5 tint). Some tint variations and small blemishes permitted. TSP-123 included. Dealers and direct. $120 list. Serialized
Arc-LSL Premium
Same as above. Hand sorted (P or Q flux, 3-5 tint). Less HA tint variations and blemishes. TSP-123 included. Engraved, "premium edition". $150 list. Direct sales only.
Arc-LSH
Same as LSL standard except High Dome LED used. $130 list. Dealer and direct.
Arc-LSH Premium
Same as above, P and Q flux. 3-5 tint. $160 list. Direct only. Less HA blemish and tint variations. Engraved "Premium Edition".
LS Accessories
TSP-2AA Pack. $39.95 list. Dealer and direct.
C-123 Nylon Pouch. $19.95 list. Dealer and direct.
As discussed earlier, we will make the LSL and LSH heads available seperately for $30 less (the cost of the TSP-123).
Discontinued items
Most will be sold out by February or sooner. Prices are the same except for the P-123 pack.
P-123. Blemished, $14.95. Direct only. Will be discontinued.
Thoughts...
We continue to get wide variations in the parts used to make the LS. This new standard allows more variations for the lower price and premium sorting for the higher price. We would like to discontinue the "factory seconds" program, but time will tell.
Warranty
We will continue to offer a 30-day satisfaction guarantee and a 10-year warranty on everything we sell except for those items where the warranty is expressly modified. Returns within 30 days will be either credited back to your credit card or issued a store credit (our choice). Returns after 30 days will be either exchanged for a similar item or a store credit (your choice).
The purpose of the 30 day period is to give you a good chance to use the light and determine if it is what you are looking for.
"Upgrading"
We will assume that after using the product for 30 days you will know if you want to keep it or not. The unit will only be accepted for return after 30 days if it fails to light within 90% of full brightness with good, recommended batteries or it flickers (except when caused by a bad switch, in which case we will replace the switch, not the whole light).
Units affected by normal wear and tear, dropping, leaky batteries, lost parts, etc are not covered under our warranty. We are happy to repair some of these types of damage (for a fee) if you return the unit.
Units returned after 30 days for blemishes will be charged a repair fee. The thinking here is that you have 30 days to decide if you want to keep the unit.
All returns should be made to us directly. Please email us at [email protected] if you have a warranty issue.
Engineering Initiatives for 2003:
For obvious reasons, details must be limited at this time. We are working with several very smart flashaholics on some new functions. The hard decision for me is to pick from all these goodies and prioritize them. We have quite a list. If you can think of it, it is probably on one of the lists. My hope is this reduction of our product line and redefinition of our standards will help us to focus more on improving these products.
In some cases, consolidating two parts into one allows us to upgrade the remaining part sooner and add even more functions that what the parent parts had. And example of this is the P-123 and the TSP-123 coming together and then being upgraded to a new TSP-123 design.
I am not ready to talk about these new functions yet. First thing is to lay a stable foundation to operate from. Even though the LEDs are not stable, the definition of our product will become more stable.
2003 is going to be a challenging year with our ongoing legal defense, new products, new competitors, new LEDs. Overall, I think it is going to be fun and we hope to be here to give you yet another LED choice.
Thank you!
Peter Gransee
2003 Product Schedule
Goals for 2003 are:
1. Consistency
2. Availability
3. Faster R&D
We are wrestling with the differences between Arc quality goals and the reality of what LEDs are available:
1. We want to make the best lights possible
2. LEDs are quite inconsistent from unit to unit
3. We want to keep using LEDs
4. The higher the quality, the higher the cost. The customer ideally would have a choice.
5. We will more accurately and realistically define our lights in an effort to streamline our business.
One of the ways to improve the product is to pare our line down so we can focus on fewer products. This further enables us to concentrate on our core products.
First, we are discontinuing the following:
AW-BLK (Arc-AAA, black housing, white LED)
AT-BLK (Arc-AAA, black housing, turquoise LED)
AU-BLK (Arc-AAA, black housing, Ultra-violet LED)
P-123 (123 power pack for LS without tail switch)
LS3-NAT (Arc-LS3)
And the following are redefined:
AW-NAT (LE, binning redefined, color now standard)
LS1-NAT (Arc-LS1, binning redefined, now called the "LSL")
LS2-NAT (Arc-LS2, binning redefined, now called the "LSH")
"L" stands for "Low Dome". "H" stands for "High Dome. This convention was Don's ("Mcgizmo") idea. He suggested this because LS2, rev2, etc was a bit confusing.
LS3 Discontinued. With the help of Henry and some very smart CPF'ers, I finally realized that the 5W emitter just is not going to work very well for our 1x123 design target. The consensus now is that the 1W part is where it is at until a new battery technology comes along. I originally thought the higher efficiency of the under driven 5w would cause a noticeable increase in brightness for the 1x123 target, but the reality was negligible. We do have a small number of LS3 in the pipeline that will be sold in January. We will make the default pack the 2x123 so that they can run at a higher power (2.5-3watts). After that, they are gone. Why not continue to sell them after that? One word: simplify.
People tell me that I am too picky. I will remain picky. Hah!
The costs for our products will be going up for 2003. This is normal for the industry. For most of our products, I have been able to offset the cost increases by simplifying the manufacturing of the product and reducing interruptions in supply.
Here's what the 2003 Product line looks like:
Arc-AAA
Standard. Natural color HA housing. Nichia LED. Binning (R-S flux, B2-B3 tint). All the latest improvements. Standard engraving. Some tint variations in HA, lighter/darker. Minor blemishes in HA permitted. Available through dealers and direct web. $28.95 list. Ready to order by February.
Arc-AAA Premium
Same as above except binning is S flux, B1-B2 tint only. Less HA tint variations and blemishes permitted. Engraved "Premium Edition". $39.95 list. Direct sales only. Ready to order by March.
Arc-AAA thoughts...
The LE (SB1 rank) has been frustrating for all concerned. Availability has gotten worse. Even the standard Arc-AAA bins have been difficult to find at times. The color LEDs don't move as fast and dilute our manufacturing growth. Most people prefer the natural HA so it will become the standard. By providing a range of ranks, we should be able to ensure more consistent availability.
Arc-LSL
Standard. Natural HA. Latest revision. Low dome Luxeon. Lumiled LED. Hand sorted (m-o flux, 3-5 tint). Some tint variations and small blemishes permitted. TSP-123 included. Dealers and direct. $120 list. Serialized
Arc-LSL Premium
Same as above. Hand sorted (P or Q flux, 3-5 tint). Less HA tint variations and blemishes. TSP-123 included. Engraved, "premium edition". $150 list. Direct sales only.
Arc-LSH
Same as LSL standard except High Dome LED used. $130 list. Dealer and direct.
Arc-LSH Premium
Same as above, P and Q flux. 3-5 tint. $160 list. Direct only. Less HA blemish and tint variations. Engraved "Premium Edition".
LS Accessories
TSP-2AA Pack. $39.95 list. Dealer and direct.
C-123 Nylon Pouch. $19.95 list. Dealer and direct.
As discussed earlier, we will make the LSL and LSH heads available seperately for $30 less (the cost of the TSP-123).
Discontinued items
Most will be sold out by February or sooner. Prices are the same except for the P-123 pack.
P-123. Blemished, $14.95. Direct only. Will be discontinued.
Thoughts...
We continue to get wide variations in the parts used to make the LS. This new standard allows more variations for the lower price and premium sorting for the higher price. We would like to discontinue the "factory seconds" program, but time will tell.
Warranty
We will continue to offer a 30-day satisfaction guarantee and a 10-year warranty on everything we sell except for those items where the warranty is expressly modified. Returns within 30 days will be either credited back to your credit card or issued a store credit (our choice). Returns after 30 days will be either exchanged for a similar item or a store credit (your choice).
The purpose of the 30 day period is to give you a good chance to use the light and determine if it is what you are looking for.
"Upgrading"
We will assume that after using the product for 30 days you will know if you want to keep it or not. The unit will only be accepted for return after 30 days if it fails to light within 90% of full brightness with good, recommended batteries or it flickers (except when caused by a bad switch, in which case we will replace the switch, not the whole light).
Units affected by normal wear and tear, dropping, leaky batteries, lost parts, etc are not covered under our warranty. We are happy to repair some of these types of damage (for a fee) if you return the unit.
Units returned after 30 days for blemishes will be charged a repair fee. The thinking here is that you have 30 days to decide if you want to keep the unit.
All returns should be made to us directly. Please email us at [email protected] if you have a warranty issue.
Engineering Initiatives for 2003:
For obvious reasons, details must be limited at this time. We are working with several very smart flashaholics on some new functions. The hard decision for me is to pick from all these goodies and prioritize them. We have quite a list. If you can think of it, it is probably on one of the lists. My hope is this reduction of our product line and redefinition of our standards will help us to focus more on improving these products.
In some cases, consolidating two parts into one allows us to upgrade the remaining part sooner and add even more functions that what the parent parts had. And example of this is the P-123 and the TSP-123 coming together and then being upgraded to a new TSP-123 design.
I am not ready to talk about these new functions yet. First thing is to lay a stable foundation to operate from. Even though the LEDs are not stable, the definition of our product will become more stable.
2003 is going to be a challenging year with our ongoing legal defense, new products, new competitors, new LEDs. Overall, I think it is going to be fun and we hope to be here to give you yet another LED choice.
Thank you!
Peter Gransee