Can anyone tell me how long there p4 cree throws?
Well, give us some time here to answer, and some more details please, you won't always get an asnwer within the hour, bumping a thread (posting a reply to ones own post) should really only be done after a considerable amount of time.
In response to your question, the easiest way to determine it's brightness would be if you had a luxmeter. Be aware that those CREE modules surely are nice in terms of reliability and shock resistance, but they're not necessarily a lot brighter. Plus I guess you have a unit with an orange-peel reflector, which means you get more sidespill than actual throw. Try shining at your ceiling with it and compare the overall light of your room to the incan. The cree should be brighter in this test. I suppose it isn't designed for throw anyway. If you are looking for a LED thrower, the WF-600 might be a good choice. (as are several other lights)
EDIT: Just noticed your post you wrote while I wrote mine. Are you using TWO 3.7 V batteries?
Maximum voltage not established by Ultrafire yet. But in DX tests we found that it runs stably at 6V. It will run at higher voltage but we do not know if it is designed for that. Will update this description as soon as Ultrafire publishes an official spec.
As you see that might fry your emitter and is not recommended, full brightness should be achieved with 2 CR123As and even one 18650 rechargeable should give you a result close to maximum. And yes, it is an orange-peel reflector, so it shouldn't be a thrower.. Plus I have a similar one mode module which is not exactly the brightest one, so I guess your findings may be accurate