123 at how many Amp-hours? 123 is a size, technically it is a 123A for 2/3 A size battery. If anybody has a SureFire lithium handy and can read the Amp-hour rating, it would be nice to know. I am sure that the bulk packaging is a cost saver, but not a 1/5th the price multiplier. If SureFire is producing a 1.3 Amp-hour 123A lithium that they can make money selling for a fifth the price of an Energizer, they are Alpha competitors and I salute them.
Good info on the battery price, though!