Aluminous, Gag/Gaglite is my "pet" name for Maglite. Actually, someone else on CPF coined the phrase, but I thought it was apropos, and "adopted" the name.
A brief background. A number of years ago, it was noted on CPF that Maglite seems to have/had a penchant for filing lawsuits against competitors. I think it was brought to "light" (sorry for the pun) because one of the targets of their lawsuits was Arc flashlights, a then-new company with a lot of enthusiastic CPF input and "participation."
I detest lawyers and "frivolous" lawsuits, and learning that Maglite supposedly filed more than 200 cases and spent in excess of $70 million over the years to sue other people/companies just did not sit well with me. The clincher for me however, was that the owner of Maglite seemed to be so proud of these lawsuits.
That being said, everyone needs to make their own choices, so don't let my opinions and idiosyncrasies detract from your appreciation and/or use of the product. For the world "at large," Gag probably is the "gold" (sorry for another pun re: OP pic) standard.
Sorry to have taken this so far off topic...