Those are pretty neat, looks almost like a ccfl. I think I would have a pretty tough time fitting one of those in a fishing rod. Something has been done similar with the EL wire but everything involved is not self-contained. There is a battery pack and the EL wire wraps around the fishing rod, not the best application if I were to say. The real trick for me to pull off with the laser rods would be motion-activated sound to help indicate when a fish is taking the bait. If I were to do this then I would have to have some sort of a potentiometer to avoid setting the rods sound off in the breeze or on boats. This would compromise the battery life too. I'll put my rods up against any visual bite indication on the market but the sound thing is a tough nut to crack being around water all the time. I better leave well enough alone, you know don't fix something if it isn't broken. Okay enough rambling from me.