Reminds me of Volkswagon vans. Or maybe it's made by the mag of car companies, Ford. Both companies are slow to change and don't want to make new products the customer wants (until they have to to stay in business). Henry Ford once said, "You can have a car in any color as long as it's black." When they finally made a hybrid, a vehicle designed to save gas, it was an SUV. After the problems with Firestone tires blowing out, they ran T.V. ads saying that they made their cars safer but they still use Firestone tires. Then again, maybe it's not that fair to compare Maglite to Ford. Similar marketing strategies (or lack thereof), but maglites never killed anyone (other than those that deserved to be beaten by a metal stick).