Maybe these lights will be awesome, maybe they won't. That said, I already have a sour taste in my mouth from this company for some of the following reasons:
- Obvious (in my opinion, and seemingly that of some other posters) copying of Fenix and Olight. Sure, a flashlight is a flashlight and there are only so many ways you can shape one: but then why do so many companies find unique form-factors for their products while these look like pieces of Fenix lights and Olights cobbled together? Would it really kill Eagletac to take a little more design initiative?
- Blatant marketing hype. They are fresh on the scene and already making outrageous claims about how many professionals use their lights and how great their products are. They are so fresh that the Google cache of their site, the snapshot taken on August 25, 11:55 GMT, just says "testing." Yet on their
About Us page they claim that their lights are "commonly used by professional, law enforcement, search and rescue teams and military fields" and even list what is currently their most popular model. I find it hard to fathom that they already have such a track record and a most popular model when they seem to have just sprung up overnight and are
offering $10 to people to write reviews of their products. Surely such well-established, popular lights must have already received review somewhere, no?
But rest assured, they make "The best built flashlight in the world."
I understand that companies need to advertise, and sometimes that entails a degree of hype, but the above is just gross.
- Attempted association to presumably bolster confidence in the product line. This is partially related to the above and partially separate, but the more hype I hear from a company about the military using their products, the more I tend to conclude that it's all just made up. Such associations tend to speak for themselves: you don't need to research that hard to find out what tools our men and women in service are using, whether military, police, or SAR. So when a company screams from the rooftops that their product is the choice of such units, I tend to laugh it off as a spurious claim.
Another association that is off-putting is illustrated by Matt's post: they are already claiming "Authorized Dealers" who apparently have not even finalized a decision on handling their products. This again smells to me of trying to bolster their product line by associating it with an established entity (this time a vendor instead of the military).
.... Again, maybe these will turn out to be awesome lights. Maybe they will indeed establish a track-record if given enough time. For now though, they reek to me of a fly-by-night company with shady practices. That is just my first impression though: I could turn out to be completely wrong. But when you are offering money to people to review your products, proclaiming business arrangements that do not yet exist, and claiming to be used by elite groups worldwide, despite the fact that your knockoff lights don't actually seem to be in anyone's hands yet... well it's just a bit suspect :shakehead