It probably isn't the smartest thing to disagree with a crowd this enthusiastic, but I think you will see why I do it. Have any of you commenting actually read a review, let alone owned one? To put it simply, the CR123 models are the brighest out there, just as the OP assumed. Of course I agree that the lumens are exaggerated, but no more than other companies, leaving them at the top. Yes, runtime takes a serious hit on high. But no more the the JETBeams, which are not as bright. And on low (general) they are the first company to surpass Fenix's efficiency. In terms of build quality, yes, they claim too much, but I for one won't let that distract me from the fact that their build quality is up there with Dereelight, and better in some ways.
In summary, yes, the claims are exaggerated just like almost every other flashlight company out there. But that does not change the fact that they currently produce the brightest and most efficient CR123 (1 or 2) Q5 based lights.