Extra notes for everyone:
1) This has even stronger reflection (but no black option)
http://www.identi-tape.com/hi-intensity2.htm
2) Installation is not easy/fast. Doing my complete bike w/wheels took the better part of an entire weekend
3) The old window tint trick works wonders. Make up a solution of 1-bottle of water to 3 drops of Dawn liquid. Spray the (already) cleand framed, your hands, and the back of every strip before applying. When you miss, just peel and redo. Allow 24 hours to dry, pressing the water out every ~6 hours.
4) The tape bends easily in one direction (around a tube), but as soon as the tube itself turns, the tape is asked to bend in two directions at the same time. In these cases, cut rib slices into the tape every quarter-to-half inch, allowing the joints to open or overlap as needed.