I'm happy that Mag is finally expanding their technology.
IMO, the quality of the stuff they make is amazing for the price (most are under $40). I've never had a Mag fail on me (other than an incandescent bulb blowing--which is an easy fix).
I cannot say the same for the $60-130 Chinese made LED flashlightss that I've owned (especially those made several years ago) that seem to only last a year before something breaks.
While I will always be a Surefire fan -- I definitely am excited about the new direction Mag is going -- improving their LED technology and using easier to find batteries at the same time.