Mag Instrument invented the multi-level LED flashlight!

On the back of the package of the new multimode Minimags:

"Refining a concept pioneered by Mag Instrument, the second-generation electronics let the user choose the power level."

Amazing! I guess the dozens of multi-level flashlights that came before it, many of them doing it much better than Mag's new model, are merely a delusion.

:ironic:

eeeyuck.

pioneer my !!!!

seriously.. the marketing people who write that copy should be fired for not doing their research.

Pure genius. I wish my LiteFluxes could do that...:candle:

I thought Al Gore invented the multilevel light?????????

Just proves that you don't have to be the best to be number one. :devil:

...so where in the quote does Mag claim to have invented the multi-level led flashlight? Or did you post this thread to attract mag bashers?

TigerhawkT3 said:

"Refining a concept pioneered by Mag Instrument, the second-generation electronics let the user choose the power level."

Click to expand...

sabre7 said:

...so where in the quote does Mag claim to have invented the multi-level led flashlight? Or did you post this thread to attract mag bashers?

Click to expand...

+1. the power level choice is the "refinement," not the concept pioneered. what is the concept pioneered? i'd say its the maglite, which is a pretty damn good concept.

sabre7 said:

...so where in the quote does Mag claim to have invented the multi-level led flashlight? Or did you post this thread to attract mag bashers?

Click to expand...

youreacrab said:

+1. the power level choice is the "refinement," not the concept pioneered. what is the concept pioneered? i'd say its the maglite, which is a pretty damn good concept.

Click to expand...

To me, and apparently to several others here, it sounds like they were the pioneers of electronics that let the user choose the power level, with the refinement being "second-generation electronics."

Hey, maybe the first-generation electronics are what was in the original Minimag LED, and Mag pioneered that. Boosting voltage to drive an LED... fancy.

How do you think the average flashlight buyer is going to interpret it?

sabre7 said:

...so where in the quote does Mag claim to have invented the multi-level led flashlight? Or did you post this thread to attract mag bashers?

Click to expand...

i thought thre same thing untill i read closer, it says

"Refining a concept pioneered by Mag Instrument, the second-generation electronics let the user choose the power level."

TigerhawkT3 said:

To me, and apparently to several others here, it sounds like they were the pioneers of electronics that let the user choose the power level, with the refinement being "second-generation electronics."

Hey, maybe the first-generation electronics are what was in the original Minimag LED, and Mag pioneered that. Boosting voltage to drive an LED... fancy.

How do you think the average flashlight buyer is going to interpret it?

Click to expand...

This is of, course, the proper interpretation. To insist otherwise is ridiculous.

But hey, that's what marketing guys do. Yes, they understand that to make such a claim is absurd, just as they understand that informed CPF members make up .000000001% of the flashlight buying market.

You think the CEO of Maglite will sue everyone for retro-actively stealing his idea?

Does CPF need another anti-Maglite thread?

It's a meaningless topic that devalues CPF as nothing more than a bunch of brand snobs.

TigerhawkT3 said:

Hey, maybe the first-generation electronics are what was in the original Minimag LED, and Mag pioneered that. Boosting voltage to drive an LED... fancy.

Click to expand...

No, it's the poor heatsinking of the original Minimag LED that resulted in a multi-level light without even trying

This iteration they actually let the user select the level

Not bashing, just poking fun as 4 Minimags stare me down

The quote appears to me to read:

"Refining a concept [adjustable focus) pioneered by Mag Instrument, the second-generation electronics let the user choose the power level (adjustable power)."

I see no problem with this as Mag Instruments is just saying they pioneered the adjustable flashlight and now they are refining that concept.

dano said:

Does CPF need another anti-Maglite thread?

It's a meaningless topic that devalues CPF as nothing more than a bunch of brand snobs.

Click to expand...

Hey, I think Mags are great. In fact, I've got a Minimag on my belt right now. It just irked me that they're giving consumers the impression that adjustable-output LED flashlights started with this newest-model Minimag.

Maybe Maglite should be sued by the other companies over this, like they did in the past to anything that looked remotely similar or even used similar batteries to their light.

I wonder what the real first multi-level LED light was? Anyone know?

No, it was the Photon Microlight 3. And mag-lite did not even invent flashlight focusing.


(https://www.candlepowerforums.com/threads/231770)

How is calling out a company for making specious advertising claims "bashing" them? People come here to learn about flashlights. They should have access to something approaching the truth, to whatever extent the truth can be divined. There's a 3D Mag bouncing around in the backseat of my truck even as we speak. But I don't see how that bit of trivia has any bearing on the discussion at hand. If Maglite were the only brand on CPF to ever have their feet held to the fire vis-a-vis dubious or misleading marketing claims, then such protestations might carry more weight. This is not the case, however - not by a long shot.