I don't "collect" lights...so I would never buy a gatlight, a gold plated mag, or even an orange SF. I wouldn't even pay $425 for an M6...but I was lucky enough to get a good trade on one. Most people, excluding flasaholics, buy there lights for what THEY need them for. If I just drove to work everyday, then, yes a $20 aluminum tube, will work fine for what I need it for. Fix the occasional flat, etc.
You have to be able to draw the line between "brand name" mark-ups, and products where the cost is part of the equation. SF's mentality is, which is opposite of most main streams companies, "is there a better, more durable part we can use, regardless of cost?" (with-out making the product "unafforable"), instead of, "these parts cost less and do the same thing, so lets use these, and pass some of the saving on to the consumer, but MOSTof it to us".
SF's don't cost alot because they have SF etched on the side...they cost alot, because THEY COST ALOT to make. The parts they use cost more (better LA's, better O-rings, better aluminum...you name it), there workers are well paid (=motivation=dedication=quality), they have good QA, and the best (IMHO) CS in the market. In 20 years, I'll have replaced several tailcaps on the SF same light, at no cost to me.
I always tell people that ask me why i pay $140 for an SF...the warranty is part of the price...
$15 for a pair of binoculars, or $80 for a waterproof, well made pair? I don't care who's name is on the side. It's either quality or it isn't, and the truth is in the numbers.
I'm done ranting...CPF RULES!!!