Back in the 1980s, I greatly preferred the Magnum Star lamps because you could focus them much better. They had a short, straight filament, while the regular bulbs had a longer, curved filament that didn't focus nearly as well.
That was the only real advantage I found with them, but it was enough to keep me buying them.
They also used to come with metal washers you could put in a regular flashlight to adjust the focus if you weren't using them in a Mag Lite.