As js said, it's about our eyes being adapted to the dark.
ANY light will appear dimmer in ambient light than in the dark. In the dark our pupils dilate allowing even dim light to appear bright in contrast to the darkness around us. This sensitivity increases during several minutes in the dark.
You could get more throw with an optic, as chamenos suggests, and the beam WILL appear brighter, but also more narrow. Your not going to actually increase output, in fact you'll lose a little in the optic itself. A narrow beam is not as useful as the wider one the AAA provides, IMO.(extreme example: the narrow beam of a laser has a very bright hotspot, with super long throw but useless as a flashlight.) ARC is already overdriving the LED in the AAA, to put out as much light as is reasonable. The reflector is well designed to direct side spill forward, which isn't that much to begin with. An LED already has a lens, which determines the beam angle. The AAA is 20 degrees, I believe. Tighter angle LEDs ARE available, but I think the 20deg. is optimal.
There IS an LED light out there than has a very tight spot beam. The Dorcy "cool blue". Craig reviewed it
here .
Be content in knowing that LED technology is improving brightness and efficiency, and future lights will always be better than their predessessors. And ARC will most definitely be at the forefront, as it is now.