I gave a purple iTP AO3 to my girl and she gave me the best compliment I could possibly receive, she actually USES IT!! For her its more about the form factor than the lumen blaster, if it fits on a keychain and puts out some light with some reliability, she'll use it.. if it puts out 1000 lumens but is a 2xcr123 size, she'd leave it at home...
FYI: I am hypersensitive to flicker, and the slightly older AO3 she has is unusable for me, PWM flicker is up there in the seizure-causer department. Can't say anything about the new models.