LED by LITE aims to brighten up night-time cycling

article and video at gizmag.

interesting, and the bike certainly looks attractive in the snow next to the trees with lights, but it strikes me as more of an ultra "be seen" light than something you would use for getting around in a dark environment. It would need to be used in a well lit urban environment, because having all of those lights illuminating the ground around you (and probably shining up in your eyes as well) would destroy any night vision that you may have had.

Is there a market for this sort of thing? I can't recall anyone else being successful with a similar product. There have been a variety of lights that attached to the frame and just lit up the nearby area. Some were fluorescent lights, some were neon, but they came and went. I do think there is value in visibility to the side, and even threw a few yellow leds in a waterbottle battery I built for a Niterider light. I just think that this new light seems considerably off the mark.

regards,

Steve K.