I always check out the torches section in store just for fun, and sometimes even I see something interesting. I don't cringe about the budget lights or anything. The thing is that for the general population these products are perfectly fine and most of the popular brands (i.e. Dorcy, Energizer, etc) have products that are of decent enough quality to be usable when the power goes out, even though they don't have much brightness or perfect beams.
These are generally products not meant for people like us flashaholics or people that have a high demand for their specific purpose (extreme sports, law enforcement, etc) who demand high quality. Most people don't care to buy expensive gear, because they think they never need it anyway or use it maybe for three weeks or so during their camping holiday once a year. I myself care about quality products (it saves money over time), but for some products I also buy the cheap stuff, where other people would buy expensive gear.
I wouldn't buy them myself, but I used to before I learned about the high quality brands
When someone looks at a light and thinks it must be the best light out there, I do chuckle. It's just personal preference.