Light has three different factors:
1) intensity in units called Lux,
2) surface area illuminated in square meters,
3) the total volume of light in units called lumens.
The total volume of light [lumens] = the intensity [lux] x the lateral surface area illuminated [square meters].
Thus, the higher the intensity, the greater the volume of light in lumens.
The larger the surface area illuminated, also the greater the volume in lumens.
The volume in lumens takes into account both the intensity in lux, and the surface area illuminated in square meters.
It's like F = ma, force equals mass multiplied by acceleration.
The intensity of light in lux, will determine the longitudinal throw.
The higher the intensity of light, the further it will throw longitudinally.
Aka Gearbox
Your three flashlights may have similar total volume lumen outputs, however the reflector sizes are different.
The reflector concentrates the light into a central hot spot to increase the intensity in lux of that central hot spot so that it can throw further longitudinally, at the cost of reducing the lateral surface area of illumination, in other words the side ways spill.
Thus, the reflector is similar to the gearbox of a motor car.
First gear increases the torque, at the expense of reducing the rpm speed.
However, always remember that a gearbox does not change the total power output of a motor car; the total power output remains the same.
In the same way, a reflector does not change the total volume lumen count; the total volume lumen count remains the same.
The reflector merely increases the intensity in lux, at the expense of reducing the lateral surface area of illumination in square meters.
When the three flashlights have different size reflectors, the throw is different, but you will also find that the lateral surface area of illumination in square meters is changed too; meanwhile the total volume of light, which takes into account both factors, should remain the same.
The bigger the reflector, the smaller and more intense the hotspot.
The deeper the reflector relative to the width, also the more intense the hotspot, but more importantly, the lateral spill of illumination is dramatically reduced, and this light creates a "corona" which is a secondary ring/band of light surrounding the hotspot.
Thus, the more relatively deeper reflector delivers a narrower spill of light, but a larger and more intense corona ring of light surrounding the hotspot.
Thus, the hotspot is light that is captured by the reflector, and then focused into a central hotspot.
The corona surrounding the hotpsot is created by a relatively deep reflector that captures the lateral spill of light, and focuses it onto the corona ring of light.
The lateral spill is light that is transmitted directly from the emitter itself, without being reflected from the reflector at all.
Because the reflector does not reflect 100% of the light emitted, there is some efficiency loss.
Lens
The light then passes through the lens.
The lens can be flat.
It can also be TIR total internal reflection optics used by Surefire.
The lens can also be aspherical [like a camera lens], in which case there will be no reflector at all.
TIR hybrid reflector and lens combinations deliver a very intense and wide hotspot, but very little lateral spill.
Thus, it is great for hunting and long range rifle shooting through a scope.
Surefire TIR's are commonly used by the US Military.
Aspherical lenses with no reflectors at all, delivers the greatest intensity, with the greatest longitudinal throw, but there is almost no spill at all.
Thus, conventional flashlights use a reflector, and a flat lens only, for a combination of a decent hotspot for decent throw, plus a decent lateral surface area of illumination.
The Common Confusion
The greatest confusion tends to come from the term "brightness".
Because brightness can mean a great total volume of light in lumens.
Brightness can also mean greater intensity of light in lux.
Hence the confusion.
Thus, I have deliberately avoided using the term "brightness" above.
I have only referred to the total volume of light in lumens, and the intensity of light in lux...