It is not just preference. Neutral and warm tints render a lot of colors much better than cool tints. Cool tints are blue or purple dominated, while neutral are red, yellow, and green dominated, but also have better color balance overall. So the outdoors, or scenes that have red, brown, green, tan, off-whites, grey, look more natural and less flat with more depth. I find that neutral is most pleasing, but that is because I find it by far the most useful. It is usually only one flux bin lower than cool tints, so you won't even notice the slight reduction in lumens. Lumens have to increase by about double to look like anything more than a slight increase to the human eye. And depth perception is dramatically increased with neutral and warm over cool. More rods and cones are used when you have more colors in your light source. I find hiking over rough or even flat terrain at night far easier with neutral tint. You can do it well with cool tints, but you need far, far more lumens (like triple) to get the same perception of color and depth. So in that respect, neutral is far more efficient than cool tints of even several flux bins higher.