Well, they usually underrate their lumen ratings. What most companies do is turn on light then measure the output within 5 minutes of turning on. So the rating seems high whereas Surefire measures their lumens after the light has been turned on for a few minutes, IIRC maybe about 30mins or something. With this kind of measurement, you get the real constant output of the light.
Like the Surefire 6P that is rated at 60 lumens, some test show its even higher than the 60 that is advertised.