Haha, this reminds me of those threads that sometimes pop up asking what percentage of the population has a foot fetish. These things are hard to guestimate because there's not a lot of data to go by, but some have put the former at around 15%-20%. The percentage of flashaholics is probably much lower, I'd be surprised if it exceeds 0.1%. I've found that most people can appreciate a good illumination tool where it is needed, and most people I've shown my lights to have been impressed; but I have yet to come across anyone who've developed an enthusiasm for flashlights on par with what one would expect from a flashaholic. I've been able to convince many close friends and family of the usefulness of having a quality illumination tool, and some have even started carrying a small flashlight, but still nothing close to what I'd call flashlight enthusiasts. This is, and always will be, a very small niche. The best we can hope for is to be guiding beacons of light (so to speak lol), and raise awareness of better illumination tools than what Joe Average is accustomed to. And that is where our expertise in this niche will pay off. It's always a good feeling to send someone off with a better tool, knowing they are now better equipped and better prepared for whatever task they have at hand.