This false advertising topic is near and dear to me... I started testing my lights with a light meter (DSLR and even free smartphone light meter apps) and stopwatch, and also compare/reconcile with Selfbuilt's results for over a year now to flush out the B/S. You learn all the gaming tricks and which manufacturers like to play them. The ANSI regulations don't help much - the rules are wide enough to drive a truck through - this one of the best examples I've ever seen (see first output/runtime graph):
http://www.candlepowerforums.com/vb/showthread.php?296992-Maglite-XL50-LED-Flashlight-Review
Each manufacturer employs their own level of conservatism/exaggeration - I personally tend repeat purchase from the conservative ones - just something about their humble honesty just appeals to me. Just on the harder driven "turbo" step-down issue, here's a few examples of how I've seen manufacturers it handled:
- No mention - automatically steps down after ANSI time limit, and so is compliant
- No mention - but cell can't handle the amperage more than a couple of minutes, so it effectively steps-down as much as the auto stepdowns.
- Full disclosure "burst mode, X mins then steps down to Y"
- Understatement.... Spec is at lower stepped-down level, tiny foot note about the stepped-up lumen level for 3 mins.
I don't care about turbos or maximums, my personal interest is efficiency on a lumen-hour basis (lumens x hours), particularly on the lower end which I use the most. I know of 4 directly competing lights from reputable companies (3 of which I own and have tested, and the 4th tested by Selfbuilt - the results of which I can extrapolate from). The two exaggerating manufacturers spec lumen-hrs across all their modes to be almost DOUBLE that of the two conservative manufacturers while all tests indicate that they are more or less equal. While they are all good lights, ONLY the two conservative manufacturers have rec'd multiple repeat purchases for myself and from friend/family I recommend to.
Vote with your dollars.