As mentioned, yes, the ANSI standard is what they use to rate their throw, and, as mentioned, can be used to compare lights, but, typically NOT to know the distance at which you might see something per se.
So, they might give the range in feet (Gives a larger "Number"), or meters (More related to the involved units of measure), and, they might give the throw in lux at one meter (Some list at other ranges, but those are NOT ANSI compliant), and some might give the light's cd (Candela - Which is the interpolated lux at one meter).
As light intensity drops with distance according to the inverse square law, at half the range, its 4x brighter, or, at double the range, its 4x DIMMER, and so forth.
As mentioned, many of us consider 1 lux to be a more realistic minimum USEFUL range for a light at distance (Close up, you CAN see ok at 0.25 lux, which is about an average moonlight level. (Not a full moon, average)
For perspective, there is no one "correct" range for a light to see everything...if an object is darker or with less contrast, etc, it is proportionally harder to see, and more light is needed.
For example, at 200 meters, my guys can shoot a white paper target (Man torso sized) with ~ 1 - 5 lux on it, but can't even FIND a rusty steel plate (man torso sized), sometimes even with 15 lux to see it with. (Both facing them, as targets...)
So, depending on what YOU want to be able to see, you will need different amounts of light than someone else might.
If you have a rating for the two example lights you listed, you can then post the meters they are rated to, and compare that to your experienced based ranges for them...and we can then calculate the lux that worked for YOU.
You can then use that lux as a spec to know what lux level you need if choosing another light.
IE: Your light is working at 300' for you, lets call that 90 meters to make the math easier.
What ever lux worked at 90 meters, you'd also want for say 200 meters.
Same for the 660' (~ 200 meters). Whatever you found usefil at 200 meters, is what you'd want at say 400 meters or whatever range you actual need to see at, that the above lights are not reaching for you.
IS THERE a range you need/want to be able to see at? You'd plug THAT into the above.