It depends on how hard the designer wants to drive it. I have seen designs where the LED is driven at 1 amp, with the lumens down around 350, and around 600 at 2 amps. To get the 960 lumen number it has to be driven at around 3 amps, which is about the limit for the LED. Check the Cree XM-L2 Datasheet, third page, top line of the chart to see the various values. Lots of interesting info on that page.