OK, a couple of problems here:
You are correct that there is a cost savings, but it's not really big enough to warrant a switch for most people (at least where I am, where electricity is pretty cheap). Just using rough calculations and less than optimistic numbers, I'm looking at a total cost savings of less than $5 per tube per year. If there are occupancy sensors or other power-saving techniques, it's even less than that. That's inconsequential for most commercial buildings.
There is no electrical work required.
As I mentioned, you will still need to replace ballasts when they go bad. I have no idea if this bulb will work without one, so maybe you can rewire it once it goes bad but you'll still need an electrician for this or to replace the ballast. You're not really saving on electrician costs either way. And again, you're not getting any of the real benefits to LED: better occupancy sensing and adaptability, dimming, fine-grain control of lights, total absense of maintenance, etc where the real cost savings are.
These bulbs have l.e.d.s pointed up and down. They look like normal bulbs in the fixture lit up.
Then it will definitely be dimmer than the normal fluorescent. I would agree with your comparison if this were a Cree-like tube where it was unidirectional, but having it go in both directions subjects it to the same losses as the normal T8. You can get the same effect by using a lower-power fluorescent.
Lifetime rating is 35,000 hours.
35k is pretty much how long standard tubes last now. I can easily get T8 tubes with >70,000 hours.
I can definitely see them taking off eventually, but the cost savings just isn't big enough for someone managing a commercial space to switch over in most cases, especially with these recalls over fire hazards. If they can be improved to the point where you can get a 2800 lumen equivalent with 100k hours using 12W for $5 for example, then it would be a definite no-brainer.