Hiya,
Large junction devices have actually been around for some time, and the product range manufactured LumiLeds / Philips Lighting / Agilent employs this technology.
You can make an LED glow brighter by driving it at overcurrent but that makes the die get hot, and its efficacy and life quickly diminish. What is unique about LumiLeds products is that they pioneered the so-called large junction technology. Standard 5mm LED's employ a cubic die of side 0.25mm, whereas LumiLeds are up to 1mm. That immediately gives you up to 16 times greater junction area, and a good deal more luminous flux. Because current per unit area is the same, life is not reduced.
The large die does however pose several potential manufacturing difficulties. Not only does its differential expansion and contraction with respect to the encapsulant cause problems, there is also a lot of heat to be removed. So their "Luxeon" product range is built on a superb heatsink material (sometimes even man-made diamond) attached to a metal-cored PCB, and the die itself is encased in an optically clear compliant silicone gel, and then encapsulated in UV-stabilised clear epoxy. Because the chip is too big to be fitted inside a reflector cup which can be formed out of the wires traditionally used for 5mm LED's, a special separate large reflector cup is used.
The attached photos show some stages in LumiLeds LED development together with the associated flux increase. Some of you may have heard these products referred to by their internal names - the large junction device is a Barracuda, and the Truncated Inverted Pyramidal die with bevelled 55-degree sides is known as Prometheus. They are packaged in the Luxeon envelope, with or without a collimator to deliver a homogeneous and narrow beam. All devices are supplied on a 25mm square metal-cored PCB which is essential for adequate heat dissipation, and must be secured to a suitable heat-sink. Chris Millinship posted photos of these Luxeon packages a couple of days ago.
Hope this is of interest!
James