Interesting design.
From the link, this light does NOT use an LED Lenser style focusing system.
Instead it appears to be just a conventional reflector with a flat glass lens at the front. The reflector is in two segments. The outermost segment can retract so it slides behind the inner reflector. This basically means the light has 2 modes:
Spotlight mode = basically just a very deep and narrrow reflector. Spill will be minimal and throw should be ok for a tube-shaped reflector light. However, because the head isn't wide, and because there is no optic focusing the unreflected light, I wouldn't expect amazing throw. And that's what you get: about 10k lux at 900 lumens with an XPL HI.
Flood mode = basically just a very shallow and small reflector. I would expect a smaller hotspot and less throw, but considerably more spill.
While not a throw monster, this does sound like an intriguing design worth further exploration.