Different people different priorities.
In anything I buy, I research it, and find the best (for my requirements). It does not matter on the item. In glasses, I have Oakleys, and am looking at Wiley X's. In knives I use leatherman, spyderco and CRKT (although my eyes are now widening to those such as strider). Watches, I use Luminox and Rip Curl have impressed me over the Seiko's etc (and are less than half the price). In shoes, I use New Balances, Blundstone, and Colorados. In terms of flashlights, I believe that Surefire performs significantly better than any other light I have seen on the market. Inova's fit into a category very close to surefire. And the Arc's - i'm looking into them.
I have been in numerous situations where people who cannot justify paying high prices for good equipment want to 'borrow' things even though they are 'ridiculously expensive.' I am just lucky that at this time I can afford to put cost second priority to my requirements. BTW beware for these people are equipment bashers! Anyone that does not appreciate the quality will bash it and abuse it! My old 3d maglite went from unblemished to scratched/bulb broken in a day with a mate from the navy grrrrr...
At the end of the day they are all tools, however mine are far less prone to failure than others, perform better and generally give me more peace of mind (not to mention satisfaction), which allows me to better get on with the job at hand. Yes, the general population may not pay more than $50 or $100 for a good flashlight, because the cost- benefit calculation is different for everyone. However I have seen too many times people going out ill equipped (both in equipment and mindset) and then rely on others who are better prepared to look after them (an easy example of this for me is on every social hike when people run out of water /ubbthreads/images/graemlins/twakfl.gif! ).
It doesn't bother me when people find out how expensive things are. After they get over the price, most people do succomb to the wow factor /ubbthreads/images/graemlins/smirk.gif /ubbthreads/images/graemlins/grin.gif and get the 'quality over quantity' bug.
I must say though that CPF is going to lead me to the 'dark' side (or is that the light side /ubbthreads/images/graemlins/thinking.gif /ubbthreads/images/graemlins/thumbsup.gif) with me making up uses to justify my growing flashlight 'collection' /ubbthreads/images/graemlins/grin.gif At least I know that i'm in good company /ubbthreads/images/graemlins/grin.gif
Cam