I mentioned this a few days ago in passing but honestly wondered how the discrepancy is allowed. I tried this thing and turned on my UDX Dominator which was like the difference between the sun and moon. So no 3,000Lm. I remember all the discussions about this but in 2018 how can Menards get away with it? I do not know what emitter is in it, it takes 4xRCR123A. I know I am not making a fair comparison but shouldn't is actually be 3,000Lm? I am not an idiot or being smart I just don't get how they can still pull this. I suppose answer is folks that shop there know none the better. The thing is that is a major purchase flashlight at that kind of store. So I would think they would be but I guess still not. In closing I was wondering if anyone knows how many Lumens this might really be OTF? I do like the form factor(brick) of it. Is it probably as bright as SL HL4? Heck even SL does not tell the truth still so who knows. Only SF remains, of all things underrated. Just wondering if this is even as bright as 1,200Lm Fury? Again, not being wise I kind of like it but no reason to get blatantly ripped off. I imagine you can really get 3kLm++++ on Amazon but probably bigger light. Well, Would you guys put 50 bucks on this? I understand this does not appeal to most here regardless. I just like the size of it if it is even 1,000Lm. Maybe not even. I guess I have more money than brains. Thanks