koziy
Newly Enlightened
- Joined
- Dec 19, 2018
- Messages
- 71
I am going to come out and say this bluntly. I've lived under a rock with regard to flashlight technology for the past 5+ years, and now I find myself inundated by a huge number of Chinese flashlight companies selling similar lights with seemingly too-good-to-be-true specs at too-good-to-be-true prices. I understand that technology has gotten better and less expensive at the same time, but life wisdom says that in any set of goods, quality is not homogeneous.
Even identifying a comprehensive list of the major manufacturers has been a challenge for me. Are two companies really different if they make almost the same set of products? It seems like there are some standardized flashlight models that either everyone makes or else are all made in the same factory and then customized by a final assembler upon being branded. For example, the single AAA flashlight is ubiquitous. Another example is you can get a "C8" made by Convoy, Astrolux, Ultrafire, Meco or Xanes, and that's just what I could find from when they don't create their own product name. How much of the Astrolux C8 is actually built by Astrolux and the Meco C8 built by Meco, etc.? Does it even matter?
To compound the situation, the vast majority of online flashlight reviews for these products are just unboxing videos following the format: "Company X sent me this flashlight for free, thanks Company X! Here are its specs, here is a beam shot, I like this flashlight a lot. Referral links/promo codes are in the description, *wink wink*. Pls like and subscribe too :^)." A product feature is absolutely fine with me, but there are just so many of that format that it leaves the consumer a little oblivious with regard to long-term performance. With Steamlight and Surefire, it's a lot less ambiguous, since those lights see a lot of heavy use in their respective markets and have comprehensive reputations, but when I see a flashlight company I've literally never heard of before and they have 164 different models in their catalog but have only been in business for 12 years (to use Nitecore as an example), it really makes me wonder who is actually using these flashlights and how hard -- and I mean that about all of these brands, not just Nitecore.
If a company can release a "new and exciting" flashlight every 30 days, sending free models to a hungry and willing "freelance marketing team" who produce and post product feature videos on Youtube for them for free, and those videos translate directly into sales, then why would a manufacturer ever bother making their lights durable enough to last more than a few months of use? I'm just thinking through the process logically. The shelf life for consumer hype is very short.
All that said, what have you found to be your "go-to" brands of Chinese flashlights in regard to quality? Have there been any brands that have let you down? Please share your opinions.
Even identifying a comprehensive list of the major manufacturers has been a challenge for me. Are two companies really different if they make almost the same set of products? It seems like there are some standardized flashlight models that either everyone makes or else are all made in the same factory and then customized by a final assembler upon being branded. For example, the single AAA flashlight is ubiquitous. Another example is you can get a "C8" made by Convoy, Astrolux, Ultrafire, Meco or Xanes, and that's just what I could find from when they don't create their own product name. How much of the Astrolux C8 is actually built by Astrolux and the Meco C8 built by Meco, etc.? Does it even matter?
To compound the situation, the vast majority of online flashlight reviews for these products are just unboxing videos following the format: "Company X sent me this flashlight for free, thanks Company X! Here are its specs, here is a beam shot, I like this flashlight a lot. Referral links/promo codes are in the description, *wink wink*. Pls like and subscribe too :^)." A product feature is absolutely fine with me, but there are just so many of that format that it leaves the consumer a little oblivious with regard to long-term performance. With Steamlight and Surefire, it's a lot less ambiguous, since those lights see a lot of heavy use in their respective markets and have comprehensive reputations, but when I see a flashlight company I've literally never heard of before and they have 164 different models in their catalog but have only been in business for 12 years (to use Nitecore as an example), it really makes me wonder who is actually using these flashlights and how hard -- and I mean that about all of these brands, not just Nitecore.
If a company can release a "new and exciting" flashlight every 30 days, sending free models to a hungry and willing "freelance marketing team" who produce and post product feature videos on Youtube for them for free, and those videos translate directly into sales, then why would a manufacturer ever bother making their lights durable enough to last more than a few months of use? I'm just thinking through the process logically. The shelf life for consumer hype is very short.
All that said, what have you found to be your "go-to" brands of Chinese flashlights in regard to quality? Have there been any brands that have let you down? Please share your opinions.
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