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Thread: The IDIOCY of Pink Phobia

  1. #1

    Default The IDIOCY of Pink Phobia

    My fellow luminous friends, here are the FACTS.

    One, everyone at CPF has at least one of the following: a spouse (likely female if you are a male), a gal-friend, a daughter, a niece, a female colleague, a sister (I’ll stop there).

    Two, pink is a BEAUTIFUL color, especially when done in the right shade. (Apple’s “Rose-Gold” iPhone is actually a euphemism for “Pink”; they cowardly added a touch of gold to deflect your attention away from its pink component. The NY Times rejected an op-ed I submitted to that effect.)

    Yet, the vast majority of flashlight companies REFUSE to make some of their smaller lights in pink.

    I know this for a FACT because I’ve reached out to at least two PROMINENT ones at the highest levels and both my request and my reasoning behind it were flatly rejected.

    Three, it is simply an IDIOTIC decision NOT to market flashlights in PINK to half the human race: women!

    The women I’ve gifted PINK lights to went NUTS over them, and to this day still thank me.

    I myself own a Pink Flashlight (no, it’s not my only light, lol) and I don’t give a WHIT what others “think” or say because I am a male. It’s a beautiful light.

    Lumens are not just for males, but apparently most flashlight companies think otherwise.

    What kind of thinking is THAT?

    The central reason I was given was that a pink light simply would not sell.

    Of course it is NOT going to sell WITHOUT THE PROPER MARKETING!

    I’ve already written/devised such a marketing campaign. (All I need to do now is start my own flashlight company or have a company use what I have written.)

    By the way, ONE of my pink lights is now being discontinued by its company, and I know for a fact (I do my research) that the decision was not made by a woman.

    I am NOT saying half of all flashlights should be pink (for reasons I will not list here).

    Let me summarize my argument.

    Half the human race is women. Do the math!

    Go to any flashlight company’s website and count all the PINK lights. You will find that they comprise about .000025% of all their offerings.

    Are women .000025% of the human race?

    And you guys who always talk about having to hide your flashlight purchases from your wives: if you give her a PINK light they probably will “get” it (as well as keep asking you for more, hehe. You can thank me later in a post.)

    Am I mistaken, or isn’t the founder of CPF a woman? (Greta). If so, thank you, Greta! It took a woman! (Does it always? Hehe).

    Greta, we need to name a (pink) light after you! Maybe I can interest Vihn. Vihn, let’s do a super-powered AAA light in pink and call it “the Greta”! I’d buy a dozen right off the bat and TWO dozen if it’s a beautifully stunning shade of pink!

    I will close with what Gandhi wrote, “Truth needs to be repeated as long as there are men who disbelieve it.”

    Amen.

    - LetThereBePink! aka LetThereBeLight!

  2. #2
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    Default Re: The IDIOCY of Pink Phobia

    Are you saying women aren’t allowed to like black lights? If I bought my wife a pink light she would laugh me out the door.
    hunter, fisherman, flashlight enthusiast

  3. #3

    Default Re: The IDIOCY of Pink Phobia

    Not sure if this is a joke or not, but isn't it rather degrading to think the main thing a woman would care about in a flashlight is the colour pink? As it is now flashlights are marketed mainly in fields that are male-dominated and it's hard to market flashlights to women overall due to the vast majority not caring about the specs as much as the average flashaholic does, but this is also prevalent in both sexes seeing as many men now also rather go for their phone as a light source instead of a dedicated flashlight.

    There's another problem with this, seeing as how most people don't really care enough to actually research their products and how to use them the pink light category would have to be relegated to mainly alkaline/NiMH or internal rechargeable batteries to avoid an increase in explosions or bad reviews stemming from a "one battery's as good as the other and these were cheap from China with 10,000 amp hours so they're amazing at a third of the price!" view of it, the batteries would have to be the safest possible to avoid the accidents prevalent in all cheapo electronic endavours.

    Then bring to the table that pink anodising isn't as durable as black and it'll likely get scratched up and lose it sooner than the regular black or similar, and you have another issue on your hands right there.

    TL;DR, those women who are prone to liking flashlights already go for it, the same applies to men. Those who don't like them just see them as a necessary evil and will buy the dollar special running on 3xAAA and claim it's "just as good as" regardless of what you say or how you market it.

  4. #4
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    Default Re: The IDIOCY of Pink Phobia

    ^ I agree with Burly. I am all for a variety of colors offered on lights, but would agree that a flashlight marketed to women or any other demographic should be designed from the start to address the needs of that demographic. Just changing the color of an existing product may not make it suitable for them. For example, I like blue, but I wouldn’t buy a shiny blue light if it had a lousy UI or was missing a feature I really liked.

    So perhaps an updated argument could be simply: why don’t many manufacturers design flashlights marketed to women, in general?

  5. #5
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    Default Re: The IDIOCY of Pink Phobia

    My wife carries a factor equipment cossatot XL or an olight sr mini intimidator. This is like in a gun forum a man asking for help picking out a gun for his wife........ my answer is always take her to the store and let her see what fits. Strange strange post. I’m being civil I’ve hurt too many peoples MoMos on here lately
    hunter, fisherman, flashlight enthusiast

  6. #6

    Default Re: The IDIOCY of Pink Phobia

    Why pink? Is that a women-only color? Can I be just as irate about a lack of orange?

  7. #7
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    Default Re: The IDIOCY of Pink Phobia

    Quote Originally Posted by tjb View Post
    Why pink? Is that a women-only color? Can I be just as irate about a lack of orange?
    Yes!!! Now that’s a post I can get into. Good ol malkoff keeps me satisfied with the oranges
    hunter, fisherman, flashlight enthusiast

  8. #8
    Flashaholic* thermal guy's Avatar
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    Default Re: The IDIOCY of Pink Phobia

    Lol there ain’t men lights and girls lights! 😂 that’s like saying I’m going to the store to get some pencils for a girl.If I gave a pink flashlight to one of my daughters they’d throw it at my head 😁
    If i had one day left to live i would want to be at my workplace.Because every day is like a frickin eternity.

  9. #9
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    Default Re: The IDIOCY of Pink Phobia

    Quote Originally Posted by tjb View Post
    .... Can I be just as irate about a lack of orange?
    I've always been a little bit surprised at the relative lack of "high-visibility" color options for an item designed to be used in ... ya know ... dim and dark conditions
    Last edited by archimedes; 07-28-2019 at 05:52 PM.
    ... is the archimedes peak

  10. #10

    Default Re: The IDIOCY of Pink Phobia



    Never point a flashlight at anything you don't intend to illuminate! Never buy a flashlight you have to make payments on.

  11. #11

    Default Re: The IDIOCY of Pink Phobia

    In fairness, that's more Hot Pink than Pink.
    "The World is insane. With tiny spots of sanity, here and there... Not the other way around!" - John Cleese.

  12. #12

    Default Re: The IDIOCY of Pink Phobia

    Quote Originally Posted by Bigburly912 View Post
    Are you saying women aren’t allowed to like black lights? If I bought my wife a pink light she would laugh me out the door.
    That’s your misinterpretation. I said no such thing. That’s like me responding that you married the wrong woman! You married right. But SOMEONE has to stand up for the sheer absence of pink. I can take the heat, lol.

  13. #13

    Default Re: The IDIOCY of Pink Phobia

    Quote Originally Posted by LRJ88 View Post
    Not sure if this is a joke or not, but isn't it rather degrading to think the main thing a woman would care about in a flashlight is the colour pink?

    I never said it was the main thing. I questioned why it is simply not an option and that many women would purchase lights that appealed to them, and pink is appealing to most women. Pink can be the start to invite women to care about the “guts” or specs of a light.


    As it is now flashlights are marketed mainly in fields that are male-dominated and it's hard to market flashlights to women overall due to the vast majority not caring about the specs as much as the average flashaholic does, but this is also prevalent in both sexes seeing as many men now also rather go for their phone as a light source instead of a dedicated flashlight.

    So sad that the flashlight MARKET is not EQUALLY female “dominated”; I simply pointed out one way to do that. So sad that some use their phone as a light because it drains the battery quickly and is not a wise solution.


    There's another problem with this, seeing as how most people don't really care enough to actually research their products and how to use them the pink light category would have to be relegated to mainly alkaline/NiMH or internal rechargeable batteries to avoid an increase in explosions or bad reviews stemming from a "one battery's as good as the other and these were cheap from China with 10,000 amp hours so they're amazing at a third of the price!" view of it, the batteries would have to be the safest possible to avoid the accidents prevalent in all cheapo electronic endavours.

    Cite your source for what you state, please. Consumer Reports is very popular, for example, as is cnet.com.


    Then bring to the table that pink anodising isn't as durable as black and it'll likely get scratched up and lose it sooner than the regular black or similar, and you have another issue on your hands right there.

    No scratch-proof light exists, as far as I know. Are you saying WOMEN lose stuff MORE than men do? Some might construe that as a sexist comment.


    TL;DR, those women who are prone to liking flashlights already go for it, the same applies to men. Those who don't like them just see them as a necessary evil and will buy the dollar special running on 3xAAA and claim it's "just as good as" regardless of what you say or how you market it.

    Women who “already go for it” was not my focus; my focus is that flashlight companies don’t seem to care about marketing to women, one piece of evidence of such is the near sheer absence of the color pink. Pink sells! Many other industries know this and profit from it! This industry thinks otherwise, and without substantive proof. Women have had the right to vote in the U.S. for less than a hundred years. Why don’t they have the right to a small, efficient, aesthetically pleasing pink flashlight? The answer is that some companies choose to believe either that women do not exist or drop not care. I amply challenged those beliefs that I have not yet seen refuted. Then they blame women for not buying the pink light they want to discontinue after not making NO effort to market to them! It’s the old “blame the victim” mentality. My challenging that has apparently rocked the boat. I can handle it. Why can’t they?

    Note: despite my efforts to differentiate my words from the responder’s, it did not come out “right” and I take responsibility for that. I apologize for that. I guess I need to take a class!
    Last edited by LetThereBeLight!; 07-28-2019 at 07:14 PM.

  14. #14

    Default Re: The IDIOCY of Pink Phobia

    Quote Originally Posted by nbp View Post
    ^ I agree with Burly. I am all for a variety of colors offered on lights, but would agree that a flashlight marketed to women or any other demographic should be designed from the start to address the needs of that demographic. Just changing the color of an existing product may not make it suitable for them. For example, I like blue, but I wouldn’t buy a shiny blue light if it had a lousy UI or was missing a feature I really liked.

    So perhaps an updated argument could be simply: why don’t many manufacturers design flashlights marketed to women, in general?
    Designed from the start? I don’t know what that means. We all respond to color. Most women especially respond to pink. I would expect any company to make a light for women that is no less spec-oriented than one for men.

    It’s not enough to change the color. Companies are simply not interested in marketing lights to women. I contend that pink would help.

  15. #15

    Default Re: The IDIOCY of Pink Phobia

    Quote Originally Posted by Bigburly912 View Post
    My wife carries a factor equipment cossatot XL or an olight sr mini intimidator. This is like in a gun forum a man asking for help picking out a gun for his wife........ my answer is always take her to the store and let her see what fits. Strange strange post. I’m being civil I’ve hurt too many peoples MoMos on here lately
    I made the point that more lights would be sold to half our species if properly marketed to them (to women). I also made the point that one way to do that was to make small lights in the color pink. I did not say it was the only way. But no company makes it a point to do such marketing. If they did, pink would be one way to both their heart and to their purses. Do you know of any other ways?

  16. #16
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    Default The IDIOCY of Pink Phobia

    This is literally the most sexist thing I’ve read in a long time and you aren’t even trying to make it that way haha. I’m surprised women aren’t on here bashing the hell out of you. What in the world is making you think pink flashlights is the main thing to help women get into them. And what in the world makes you think most women respond more to pink than other colors? Flashlights are tools. I’m so confused by all of this I’m stepping away.
    Last edited by Bigburly912; 07-28-2019 at 07:01 PM.
    hunter, fisherman, flashlight enthusiast

  17. #17

    Default Re: The IDIOCY of Pink Phobia

    Quote Originally Posted by tjb View Post
    Why pink? Is that a women-only color? Can I be just as irate about a lack of orange?
    You certainly can be irate! But I’m not irate. I’m passionate!

    But you are not irate about a lack of orange or you would have posted such eons ago.

  18. #18

    Default Re: The IDIOCY of Pink Phobia

    Quote Originally Posted by Chauncey Gardiner View Post


    Various shades of pink could be test-marketed. Look what Apple did with the euphemistic Rose-Gold and many men still purchase it. I have no problem with that. My issue was that its pinkish hue is obfuscated and “covered up” by the gold and by the deceptive name. But that’s marketing, right?
    Last edited by LetThereBeLight!; 07-28-2019 at 07:26 PM.

  19. #19

    Default Re: The IDIOCY of Pink Phobia

    My last 3 phones were “pink”, i sold an Eagletac just so I could afford a custom one in prison pink, my handcuffs were pink, leading me to become the marketer for pink police equipment at my job (you won’t believe how many people begged to be handcuffed by me when I carried them), I had a pink strion, a pink kydex holster for my purple sig-sauer (so many GUYS fought over them when I retired them), and there was never a complaint about the equipment. Spraying my hair blue was a different story...
    a single sunbeam is enough to drive away many shadows- St. Francis of Assissi

  20. #20

    Default Re: The IDIOCY of Pink Phobia

    Quote Originally Posted by Bigburly912 View Post
    This is literally the most sexist thing I’ve read in a long time and you aren’t even trying to make it that way haha. I’m surprised women aren’t on here bashing the hell out of you. What in the world is making you think pink flashlights is the main thing to help women get into them. And what in the world makes you think most women respond more to pink than other colors? Flashlights are tools. I’m so confused by all of this I’m stepping away.
    I’m confused. Why would a woman who likes the color pink bash “the hell out of” me for advocating that color option in a flashlight? How does that make me sexist? Explain!

    Again, ONE way “to help women get into” lights would be pink as an option AND targeted marketing to that half of our species. Not one woman I have given a pink light to acted merely politely or ho-hum; each RAVED about it and it unintendedly motivated them to carry it with them as well as to use it AND then report back to me without my asking how it aided them in whatever way. It BECAME their “tool”. That is certainly not a scientific sampling! But without a dedicated effort from any flashlight company they will only know significantly less profits. Why are flashlight companies this way? Aren’t lights tools for everyone? In whatever preferred color? Pink is not preferred because it is rarely offered. Pink sells. Women-owned companies know this. THEY profit from what other companies refuse either to research or to believe.

  21. #21

    Default Re: The IDIOCY of Pink Phobia

    Quote Originally Posted by aginthelaw View Post
    My last 3 phones were “pink”, i sold an Eagletac just so I could afford a custom one in prison pink, my handcuffs were pink, leading me to become the marketer for pink police equipment at my job (you won’t believe how many people begged to be handcuffed by me when I carried them), I had a pink strion, a pink kydex holster for my purple sig-sauer (so many GUYS fought over them when I retired them), and there was never a complaint about the equipment. Spraying my hair blue was a different story...
    Funny!

    But why did you leave out the part that the color of the emitted light was pink?

  22. #22

    Default Re: The IDIOCY of Pink Phobia

    Quote Originally Posted by thermal guy View Post
    Lol there ain’t men lights and girls lights!  that’s like saying I’m going to the store to get some pencils for a girl.If I gave a pink flashlight to one of my daughters they’d throw it at my head 
    You won’t give them a pink flashlight because you can’t find them. Few exist. How do you know they wouldn’t hug you?

  23. #23
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    Default Re: The IDIOCY of Pink Phobia

    Quote Originally Posted by LetThereBeLight! View Post
    You won’t give them a pink flashlight because you can’t find them. Few exist ....
    With its strident tone, LOTS OF CAPS, angry title, and ample punctuation !!! ... I'm beginning to wonder how much of this thread is tongue-in-cheek trolling here ?

    Simply off the top of my head, plus a quick websearch, I can easily think of or find the following producers of "pink flashlights" ...

    SureFire
    Malkoff
    HDS
    Muyshondt
    Streamlight
    Fenix
    Klarus
    Nitecore
    M@g
    Dorcy
    ASP
    and more I'm sure.

    So, I'm not too sure this market is critically underserved.
    ... is the archimedes peak

  24. #24
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    Default Re: The IDIOCY of Pink Phobia

    Popular auction site brings up 805 results. Knock yourself out
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  25. #25
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    Default Re: The IDIOCY of Pink Phobia

    SKU proliferation. It's a thing. Businesses are well aware of the costs and will only provide as much variety as there is profitable demand for.

    My SO likes all things pink, but has come to the grudging realization that pigmentation preference comes at the expense of selection. In a similar vein, being unusually tall greatly restricts my ability to procure clothing since the broader retail industry stopped bothering to routinely stock pants with 36" inseams going on 20 years ago.

    As others have mentioned, outside of CPF, flashlights are a low-involvement purchase for most consumers - whatever's less than $20 at the megalomart and looks like it will fit their need in the <5 minutes they spend deciding. Color is apt not to be a primary decision. And even with high-involvement consumers - i.e. CPF - tactical black remains popular since purchasing decisions tend to be technical rather than emotional.

    For what it's worth I might jump on the 'Toykeeper edition' FW3A if it's released, which is apt to be purple or pink.
    Last edited by idleprocess; 07-28-2019 at 08:37 PM.
    I apologize that this letter is so long; I did not have time to write a short letter

  26. #26

    Default Re: The IDIOCY of Pink Phobia

    I see many sites that offer pink parts for AR-15. You can ask them how sales are going.


    In my opinion, the attribution of women pink color, this is some kind of sexism as well as blue for boys.


    My girls don't care what color the flashlight is. They don’t even care what the shade and pattern of rays is. They are not interested in type of batteries. Interest brings only brightness and work time and price and price of use.


    When I bought this pink in a pair for an older version of blue, they asked how much it cost. At that time, it was 15% more expensive than the older blue version. I was scolded for the excessive expense of the family budget and not gave hugs 1,5 weeks.




  27. #27

    Default Re: The IDIOCY of Pink Phobia

    Quote Originally Posted by LetThereBeLight! View Post

    Women who “already go for it” was not my focus; my focus is that flashlight companies don’t seem to care about marketing to women, one piece of evidence of such is the near sheer absence of the color pink. Pink sells! Many other industries know this and profit from it! This industry thinks otherwise, and without substantive proof. Women have had the right to vote in the U.S. for less than a hundred years. Why don’t they have the right to a small, efficient, aesthetically pleasing pink flashlight? The answer is that some companies choose to believe either that women do not exist or drop not care. I amply challenged those beliefs that I have not yet seen refuted. Then they blame women for not buying the pink light they want to discontinue after not making NO effort to market to them! It’s the old “blame the victim” mentality. My challenging that has apparently rocked the boat. I can handle it. Why can’t they?

    Note: despite my efforts to differentiate my words from the responder’s, it did not come out “right” and I take responsibility for that. I apologize for that. I guess I need to take a class!
    Pink already exists, as shown in this thread. Women exist and women who like flashlights exist, but overall the amount of women who are flashaholics or actually care to get a good flashlight and just go based on it being pink aren't exactly worth spending thousands of dollars on. Women who really are into getting a good tool for the job don't care as much about the colour of the flashlight as the beam quality and reliability of it, and those who don't care about that will get a cheaper pink flashlight just because of the colour and it'll likely end up being a cheapo Chinese one.

    Your challenge isn't valid in the real world of commerce the way you've put it, those companies know that they'd lose more on making 5,000 pink flashlights and selling 5% due to prohibitive cost for the market you suggest, as opposed to just making black flashlights and selling 90% to the market that hasn't cared about the colour before either without any new contracts or added steps on another anodising process.

    To put this another way that can also be misconstrued as sexist, why don't more companies target men with their moisturisers? Why don't they market them as "FUSION POWER SKIN CARE 2000™, WITH EXTRA COLLAGEN INFUSION FOR ADDED POWER!!!" to market them more to men, it's a huge untapped part of the market that they could go for, but instead they mainly focus on women with slogans such as "Because you're worth it". Is it because men in general don't give a single flying f*ck about skincare apart from washing normally and putting on some deodourant and it'd be a huge waste to put money into a moisturiser that smells like generic chemical smell #1 when it won't sell anyway, or is it because they think men don't exist and complain that men don't buy it anyway when there's been NO effort to market whatever to them?

    Your rhetoric comes across as incredibly sexist when you try to speak for women and you aggressively try to push your point without actually listening and understanding the replies you've gotten. It isn't an easy equation, especially when in a lot of cases when it comes to plastics for example pink costs more, to make a pink anodising that's as durable as black you'd have to take extra steps, after making them pink you'd have to market them and try to market a $80 flashlight as something that you really need with this lumen count or that IP rating to people who in general aren't interested in that to begin with.

  28. #28

    Default Re: The IDIOCY of Pink Phobia

    For everyone discounting this thread or saying it's sexist, keep in mind that Gillette had a press release a couple years ago that men and women's razors use the exact same blades and technology. Not only that, but they charge more for the women's stuff. This is super common across plenty products and there's even the whole "Pink Tax" drama. Of course, there may be some differences, but in general, the difference is in the marketing.

    Based on the data I have, about 6-8% of flashlight enthusiasts are women. So perhaps the brands find it easier to market to 92% of the market than attempt to grow a niche subset of an already niche market. Whether this is a mistake or not, I cant say. I wish we can grow that segment but I have no idea how. Cute stickers maybe?


    (I own the picture above, plz no steal)

  29. #29

    Default Re: The IDIOCY of Pink Phobia

    Quote Originally Posted by LetThereBeLight! View Post
    Go to any flashlight company’s website and count all the PINK lights. You will find that they comprise about .000025% of all their offerings.
    A quick check at my flashlight database puts it at 1.43%. That still isn't much but it is a factor of 500000x difference from your estimate

    Regarding other hi viz colors orange comes in a 4.6% and yellow at 7.3%. I guess shiny silver should count for something too? 5.6% there. Glow in the dark is even rarer than pink at 1.2%.

    Quote Originally Posted by LetThereBeLight! View Post
    Am I mistaken, or isn’t the founder of CPF a woman? (Greta). If so, thank you, Greta! It took a woman! (Does it always? Hehe).
    CPF was founded by a (presumably) guy who went by DavidW.
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  30. #30

    Default Re: The IDIOCY of Pink Phobia

    Quote Originally Posted by Ozythemandias View Post
    For everyone discounting this thread or saying it's sexist, keep in mind that Gillette had a press release a couple years ago that men and women's razors use the exact same blades and technology. Not only that, but they charge more for the women's stuff. This is super common across plenty products and there's even the whole "Pink Tax" drama. Of course, there may be some differences, but in general, the difference is in the marketing.

    Based on the data I have, about 6-8% of flashlight enthusiasts are women. So perhaps the brands find it easier to market to 92% of the market than attempt to grow a niche subset of an already niche market. Whether this is a mistake or not, I cant say. I wish we can grow that segment but I have no idea how. Cute stickers maybe?


    (I own the picture above, plz no steal)
    Pink plastic also costs more to produce than black or blue plastic, if the production cost for a product is higher for variant A than variant B then variant A will cost more, you can't charge less and hope it'll even out or charge more and lose customers. Women are more willing to pay more for a product due to the cosmetics of it than men are overall, meaning that if it was the opposite men would be more likely to buy the pink razor because it's the same thing but another colour.

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