No more discounted SureFires

Well, today is the day that SureFires new dealer policies go into effect- All SureFires must now be sold at MSRP. See HERE for the full policy.

Err, if they read that policy than they would not have posted it... It states they are not suposed to discuss the policy....

so much for reading it /ubbthreads/images/graemlins/wink.gif

But yes all prices at Meridian are listed at MSRP. Email prior to ordering for more info on SF sales....

Chris

Thanks, Chris!

It is also illegal from how I read it.

That is considered price-fixing or collusion and is a big no-no......

Most companies still try to do it, but they are far more careful not to spell it out in print for re-distribution!

Marc

Well SF dealers who wish to remain dealers will likely not have too much information to add here but I bet we can fill in all the blanks on our own! Should this thread head south as others in the past have, I suppose that there's a place for it underground! /ubbthreads/images/graemlins/grin.gif /ubbthreads/images/graemlins/thumbsup.gif

We have taken down the non complying items on our CPF Sale Page.

After posting here, I realized that this might be better discussed in the underground in case it gets a little warm. The powers that be should feel free to close this thread if needed. Thanks!

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Meridian Tactical said:

Err, if they read that policy than they would not have posted it... It states they are not suposed to discuss the policy....

[/ QUOTE ]

The first rule of Surefire Club is you DO NOT TALK about Surefire Club.

I guess that makes any surefires I have worth more if I need to sell them since the prices are much higher now with SF price fixing policy to gouge us a bit deeper.

After reading the SureFire anouncement carefully:

No where does it state Surefire dealers may not discuss the policy with a customer. However SureFire's sales rep's may not discuss it with anyone.

I would be real surprised if SureFire didn't run it by their legal team first.

What's up with SF? First the B&M thing, and now this? What's the story?

I don't like this arrangement. If SureFire wants to control the price to the end user, it should sell direct exclusively. If SureFire accepts that dealers help them to sell, distribute, support, and advertise their products, they should accept the dealers' money for the product, and let the dealer decide how much $$ must be charged to the consumer in order to make the necessary profit.

I am trying to figure out what legitimate business reason SureFire relies on to stifle competition amongst its dealers.

I am also aware that this practice goes on, to some extent, in many dealer/manufacturer relationships. Palm handheld computers all seem to be the same price pretty much anywhere, for example. But mostly, from what I've seen, manufacturers control this through advertising rebates which are contingent upon advertising only the retail price. SureFire's approach seems extremely strong in this case.

Oh well. I probably would never have gotten any more than the two G2s I own before this...

If this is really true, I never ever will.

Show your support (or lack of it) with your wallets folks. That's the only way this will change. /ubbthreads/images/graemlins/icon6.gif

There TONS of alternatives out there, mates!! This is a BUYER's market! There's always a better flashlight out there, and there's no room for an egotistical manufacturer when dozens of competitors can have their way!

[ QUOTE ]
LEDmodMan said:
Show your support (or lack of it) with your wallets folks. That's the only way this will change. /ubbthreads/images/graemlins/icon6.gif

[/ QUOTE ]

I think the military/government is a big portion of Surefire sales, and I think they probably care less about individual civilians...or at least it seems that way. /ubbthreads/images/graemlins/frown.gif

wholeflaffer ... I disagree. There are no alternatives at present.
U2, L4, L2, M6, ...
bernhard

I'm going to close this thread as I feel that this topic is better suited for The Underground. There is even a special forum there for "innuendo, speculation, dirt and libel" in the Flashlight Industry. If you haven't registered there yet, now might be the time. As with all posts, threads and forums in The Underground, the only things that are forbidden are pornography and anything that is illegal.

Thanks for your understanding and cooperation guys... /ubbthreads/images/graemlins/smile.gif