Ok, while I havent read all the crap on their site's, yes, Plural, I dont believe this is true...
First off, they have, it seems, multiple sites for this one idea of a car being stolen. They have specific pictures of it, they tell you all about it in the video(s)(that should be a major hint right there).
Sites! They have a website for this? Thats going to cost them just as much as the car did. Paying for a host, they probably did it themselves though. Then paying for someone to create the site. Its a Flash site too! They arent going to do that if its not a marketing scheme.
Then they call this a "project". Straight from their site its called a project. Their is this 'story' behind it all...[ahem] Story of a car being stolen? Perhaps this has all nothing to pertain with the car being stolen and its just that I am not reading enough. But perhaps they are wanting you to read a lot and get into it so that you become a marketed person.
They tell you, "You can be part of this venture" or whatever they call it. Whatever... I dont care about a car being stolen! And I dont think anyone can truly contribute to this. They tell you what the inside of the car looks like, and how it has sunroofs and electronic shifters, well, only the person who stole it is going to know that. And its tough for a car to be stolen straight from the showroom floor, without some video to prove it.
I think this is a complete hoax, which will prove to be a decent, one use only, marketing scheme for Audi.
Cameron