Yep they have been around for awhile, by the way lighthound is a CFP'er and a great guy to do business with. I think they still have a banner add here.
shawn
FlameOn...I have that exact light on my keychain. Excellent output for a single 5mm LED! If you buy one, you won't be disappointed. You'll find a lot of discussion about that and the new Arc AAA in the Reviews forum.
The "high" power version has tremendous runtime but is less bright than an Arc AAA. I think the brightness is fine but other people want all the lumens they can get.