I don't know if this effect is achievable via a lens. You'd need the laser to project an annular (doughnut-shaped) beam, then have the observer stand in the dark central area to see the "tunnel" effect.
I've been able to make this effect with a simple X-Y scanner (specifically, the azimuth adjustment assembly from an old laser disc drive; an open-loop galvo might also do the trick here), feeding both the X and Y axis with the same signal, but having one of the two axes fed that signal 90° or 180° (I forget which) out of phase with the other. This simple setup will produce the annular beam necessary for this effect.
A holographic "lens" may work here (if such a critter even exists); but the laser may still produce a weak beam in the center, making it somewhat unwise for an observer to stand there and look toward the laser to view the "tunnel" effect.