I still like the Princeton Tec products too. ALL flashlights bulb wattage and light output goes down after they're turned on because that's the nature of batteries under a load, even Lithiums. The only way around it is with special circuits to keep the output constant, which is what the ARC AS LED flashlight has. As usual, the marketing dept. doesn't talk to the engineers about what the light is really rated at, just like when a car dealer talks about how much horsepower the new xxxxx car has.