I'm sure it will have a future simply because it's a neat drop-in replacement for common incandescents in recessed and enclosed fixtures... assuming they can make it fit into common incandescent footprints exactly, get the price down to CFL territory in a timely fashion, secure distribution deals, and can produce it in sufficient quantities to meet demand.
I'm sure it will also resonate with some of the buying public simply because it's not CFL nor LED and because it's based on CRT technology, which they will likely find reassuring due to its familiarity.