Maybe because Cutter is one of the few authorized distributors of Cree LEDs. Regardless, a few members here have Q5s coming from both Cutter and DX and will compare the performance of both once they arrive.
I bought three of the "Q5" CREE emitters on "Premium Star" boards from Kai and three from DX. I don't have a Cutter Q5 for comparison, but the Kai/DX products are noticeably LESS BRIGHT than the original P4 with a similar tint when tested in an Eastward YJ "U2 Style" light supposedly running at 1200 mA. Nothing on the star boards or emitter indicates that these are Q5 emitters, and I have to conclude that they are not. I put the original P4 star board back in the light because it was brighter.