Max
Enlightened
Here's my 2 cents.
I see this blurb trying to do several things at once:
<UL TYPE=SQUARE><LI>Convince the buyer that he/she should have a good keychain flashlight.
<LI>List some of disadvantages of other flashlights.
<LI>List some advantages of the ARC AAA.
<LI>Educate the buyer about what what to look for in a flashlight, how thoughtfully designed the ARC AAA is, and how for $30 you really get a better value in the long run than a cheaper inferior product.
[/list]
The reader is getting a lesson in the ABC's of LED flashlights, but the reader is also supposed to understand passages like:
Remember, conventional flashlights leave you no choice but to throw away "dead" cells that still have 30-40% capacity remaining because their light bulb simply cannot produce any more light from that battery voltage (you get what is called a "death spiral").
Of course, everybody knows about the good 'ol conventional flashlight death spiral.
The nature of a key chain sized flashlight dictates that you will be constantly using the light. This fact in itself is a force multiplier.
Force multiplier?
The best anodize finish is what is called a "Type III" or "HA" finish. It is about 55 on the HRC hardness scale.
HRC hardness scale?
In my opinion, there is excellent information here, but it reads like something written by the flashlight guru who designed the thing (go figure).
There's a reason why those infomercials on TV usually make the pitch in a two-person team where on person is enthusiastic but ignorant while the other is the expert who gets technical. That way you get to go into details without sounding like only an expert would want this product.
If there could be some way to give the blurb this kind of split personality, it might work even better. For example, on the one hand, you don't want to leave out the technical details, but on the other hand, you don't want to miss important selling points like:
<UL TYPE=SQUARE><LI>The ARC AAA is brighter and whiter than most other flashlights its size.
<LI>It's useful and convenient to carry. The more you use it, the more useful you will find it to be.
<LI>It uses inexpensive easy-to-find batteries.
<LI>It stays bright throughout the life of the battery.
<LI>It squeezes more of the juice out of a battery than other flashlights do.
[/list]
Stuff about clear alodine and self-discharging NiMH batteries is good too, but don't let that obsure the impact of taking a "dead" battery out of a Mag Solitaire and showing it fire up an ARC AAA.
To some people, the engineering details are fascinating, and to others they just serve the purpose of saying, "Man, that Peter Gransee guy sure knows a lot about flashlights. I'm glad I'm buying one designed by him!"
I see this blurb trying to do several things at once:
<UL TYPE=SQUARE><LI>Convince the buyer that he/she should have a good keychain flashlight.
<LI>List some of disadvantages of other flashlights.
<LI>List some advantages of the ARC AAA.
<LI>Educate the buyer about what what to look for in a flashlight, how thoughtfully designed the ARC AAA is, and how for $30 you really get a better value in the long run than a cheaper inferior product.
[/list]
The reader is getting a lesson in the ABC's of LED flashlights, but the reader is also supposed to understand passages like:
Remember, conventional flashlights leave you no choice but to throw away "dead" cells that still have 30-40% capacity remaining because their light bulb simply cannot produce any more light from that battery voltage (you get what is called a "death spiral").
Of course, everybody knows about the good 'ol conventional flashlight death spiral.
The nature of a key chain sized flashlight dictates that you will be constantly using the light. This fact in itself is a force multiplier.
Force multiplier?
The best anodize finish is what is called a "Type III" or "HA" finish. It is about 55 on the HRC hardness scale.
HRC hardness scale?
In my opinion, there is excellent information here, but it reads like something written by the flashlight guru who designed the thing (go figure).
There's a reason why those infomercials on TV usually make the pitch in a two-person team where on person is enthusiastic but ignorant while the other is the expert who gets technical. That way you get to go into details without sounding like only an expert would want this product.
If there could be some way to give the blurb this kind of split personality, it might work even better. For example, on the one hand, you don't want to leave out the technical details, but on the other hand, you don't want to miss important selling points like:
<UL TYPE=SQUARE><LI>The ARC AAA is brighter and whiter than most other flashlights its size.
<LI>It's useful and convenient to carry. The more you use it, the more useful you will find it to be.
<LI>It uses inexpensive easy-to-find batteries.
<LI>It stays bright throughout the life of the battery.
<LI>It squeezes more of the juice out of a battery than other flashlights do.
[/list]
Stuff about clear alodine and self-discharging NiMH batteries is good too, but don't let that obsure the impact of taking a "dead" battery out of a Mag Solitaire and showing it fire up an ARC AAA.
To some people, the engineering details are fascinating, and to others they just serve the purpose of saying, "Man, that Peter Gransee guy sure knows a lot about flashlights. I'm glad I'm buying one designed by him!"
