Mine arrived. I have a large dark room available, and tried them in various flashlight bodies (2D Mag, Cheapo Garrity, Fulton 2D Mine-Safety approved), and across all platforms, it far exceeds the incandescent bulb). I also compared it to the same flashlights holding the Tektite LPR-2, since I own 2 of those. It has slightly more output than the higher priced Tektite LPR-2, with a much brighter hotspot. Of course, the Tektite LPR-2 is a side emitter luxeon, so it wasn't designed to be a hot-spot thrower. Even with the brighter hotspot, it still has enough spill to barely outperform the LPR-2 at the edges.
When you factor in the price difference, this new SMJLed PR bulb BLOWS AWAY the competition.
Can't wait to see the screw-bulb offering. I want to compare that to the Tektite bulb also.