Direct-to-copper is the latest craze going around here; not only is it a copper board instead of aluminium, the major point is that the LED's thermal pad is actually soldered directly to the copper, rather than onto an intermediary copper plane that is bonded to the underlying board. This bonding was a bottleneck. The theory (and seemingly tests bear it out) is that there is a much more direct and unrestricted thermal path which goes directly to a copper heatspreader (the board), meaning you have a big area to transfer your heat out of into your heatsink, meaning you could be able to suck out the heat before it builds up in the junction and is detremental to performance/longevity.
NB: the ideas have been tossed around here for several years, but only really recently have some manufacturers started mass-producing them, making it a hell of a lot cheaper; you can get them for about $2 each somewhere around here, as opposed to the previous custom machining costs of say $30 a pop.