It's all about supply and demand, pure and simple.
We (consumers) obviously can't alter the first...we can't drill for, or refine oil.
But we can affect demand. Simply don't drive somewhere you don't really need to go. Skip that summer vacation out-of-state. Yeah, I know...you earned it. But if it is going to cost more hours of overtime during the year to be able to afford the fuel for that trip, you're losing out in the long run.
Now I know that many of the vehicle trips we make are necessary. So don't bite my head off over this suggestion. It just seems to me that we can ***** about it and do nothing, or we can ***** about it and work to change the situation in whatever way we can. (Can you tell I like to *****?)
Think of it this way...
If each American could reduce their driving miles by just 10%, then supply would drop...causing prices to shift downward at about the same rate. But the effect might be even more profound if oil traders (the guys driving up the price of crude) became fearful of consumers ability to reduce consumption. Right now, traders assume (correctly) that we are addicted and can't change our ways. A consumer led change in demand would drive some of the speculation out of oil trading, and work to reduce volatility of crude prices.
Well...it might...I mean it's possible...I mean...
Ok, Ok, here's my wallet...just give me some gasoline.
Sheesh...