I've been following this thread and the 'Superfire mystery' posts... I thought I'd look into this, and here's what I've found from public records information. I don't claim conclusive knowledge of what this all means, but there are significant signs of a China connection, and I thought the results of this convoluted maze might be of interest.
The guy posts Superfire videos on Youtube as "TheBigCowboy":
http://www.youtube.com/user/TheBigCowboy . The cowboy theme recurs elsewhere too.
"Superfire USA" has only had the superfireusa.com website since March 2008, which is also when the much-vaunted US trademark was registered.
So superfireusa.com was registered with all of the identity/contact info intentionally hidden. I tend to view that as a reason to be more suspicious about a business, particularly when the impression they try to put out is that they are a "recognized" American business.
US Trademark Electronic Search System:
Okay, so the Superfire name has been being used since November 2006, and the trademark is owned by a business called "FullColors LLC" which was incorporated in Nevada, and they say their address is "90 West Apple Ln, Glendale, Utah 84729". Slight problem, though - USPS says that address doesn't exist, not even as undeliverable.
Then, I checked the registration info for
www.prolightsuperstore.com , which is an alternate url for the same content as superfireusa.com . The product images towards the bottom of the superfireusa.com homepage (right under the "3300 LUX!" text) link to prolightsuperstore.com/products.html , instead of superfireusa.com/products.html , with the same content. Superfireusa.com also mentions "ProLightSuperStore.com" in the title of each page (except the homepage), and the 'Limited Lifetime Warranty' page (superfireusa.com/warranty.html) says "For Warranty and shipping info, contact us at
[email protected]". (Other pages mention another email address, "
[email protected]".) Also, the 'official seller' on Ebay is '
prolightsuper' ("We are The OFFICIAL SuperFire USA Factory Outlet! Don't Buy a Fake from Hong Kong/China - Buy from Superfire USA - SuperFire is a Registered US trademark").
There we go, they didn't bother to hide the contact info on this one. Phone number is missing the area code, but this street address does actually exist.
Now let's look up the
Nevada incorporation records for that company that owns the 'Superfire' trademark.
That matches up with the same contact info as the registrant of prolightsuperstore.com .
Searching for more info about "FullColors LLC" turned up a press release at
www.prweb.com/releases/2006/2/prweb343824.htm , which says "FullColorsTM 5760 DPI Premium High Glossy Photo Paper and Professional Premium High Glossy Photo Papers are available for immediate delivery through
www.overstockphotopaper.com. For more information, contact David Wilson, FullColorTM LLC Company Director, U.S. Sales & Marketing at (626) 643-1363." (There's the area code for that phone number.)
Related domains found:
FullColors is listed on global trade site
tradekey.com/profile_view/uid/486595/FullColors-Tech-Corp-LTD.htm :
Looks like their paper is manufactured in China by a company called Fantac.
So this indicates that David Wilson's "FullColors LLC" (company that owns the "Superfire" trademark in the US) is a distributor of China-manufactured paper.
David was actually in China for some period of time, during which he jointly ran a restaurant called "Cowboy's Coffee and Buffalo Grill" located in the Shenzhen area of China.
Now to return to superfireusa.com and prolightsuperstore.com, in the sourcecode of every page, this is what they use for the meta description and keywords:
"SuperFire,UltraFire,Military Combat Lights, Tactical Weaponry, Tactical Lighting, Gun Light, Rifle Light"
And this is what they use as the title on the homepage:
"SuperFire And UltraFire. Your Source for Military Combat Lights (MCL's) Where Brightness Needs Are Extreeme!"
So by their own admission, they indeed are closely related to Ultrafire flashlights, which we know come from China.
From an April 2008 CPF thread at
www.candlepowerforums.com/vb/showthread.php?t=195979 :
And from a January 2008 CPF thread at
www.candlepowerforums.com/vb/showthread.php?t=186661 :
So there are multiple Chinese factories copying each other, but the 'original' Superfire comes from one of the Chinese manufacturers too, it's just a matter of which one.
The manufacturer might be Shenzhen Zhangyang Technology Co Ltd. They manufacture lights offered as both Ultrafire and Superfire.