To preface, everything you say, on a technical level, is true, but again, the crux of the problem is that all if it is
implicit. You and I got the benefit of knowing all this - 99% of folks don't, and it's not communicated clearly to them. Those spec sheets aren't used to sell lights to us, but to
them. Buyer beware, while more true in recent years than ever, also isn't exactly something to strive for or uphold. I suppose intent is a separate issue, but in my opinion, companies do take full advantage of being
technically correct to mislead their customers and get away with it. I'm going to go through everything here, split it up, and try to underline what I'm talking about for clarity, using numbers, I guess. This is gonna be real wordy, unfortunately.
That's not what it says. What it says is:
- This light is 487 lumens
- This light has a runtime of 6h30m
(1)Maglite is certainly is not claiming "487 lumens for 6h30m." Many may think it says that and probably not believe it, nor should they, because Maglite isn't playing tricks, it is your mind that's doing that. It simply does not say that. (2)And for us to assume that Maglite hopes that anyone would think it says that is kind of ridiculous, because it's absurd. (3)There just isn't that much power or energy in an alkaline D cell. So we must question our assumptions. Everyone knows what lumens are, but (4)what "runtime" means to you is not what Maglite intended, and if I have to spell it out I must first apologize if it sounds patronizing or condescending, which is not my intent, which only to be clear: for Maglite, runtime means how long the light will run, and not how bright the light will run for how long.
(1) - That distinction is unclear. When you look up the FL1 standard on the internet, yeah, you can find that out, but when you look at it on the maker's website, or on the packaging, there's no clear indication that the two aren't connected - all you see is that it has an output of 487 lumens (it doesn't even indicate that they're talking about
peak lumens), and that it runs on high for 6h30m. It's
completely reasonable and expected for Joe Average to logically conclude that the output on high must be 487 lumens, after all, why would a company advertise output for lower settings? Plus, not all lights have a low setting. It's a problem with communication, and putting mud in the water.
(2) - It's worth remembering that neither Maglite nor any other corporation has any obligation to be honest here, as a corporation their #1 priority is to sell their product and make money, and if they're publicly-traded, they're legally obligated to maximise profit at all times. If they can lie or deceive to make more money, I think it's naive of us to assume under any circumstance that they won't just out of the goodness of their hearts, even if they actively claim exactly that.
(3) - Again, yeah, you and I know that, but that's because we're informed and personally interested in the technology as a hobby. We're a small cross-section of people that buy flashlights and batteries. I think it's unreasonable to say "but everyone
knows that isn't true" makes it okay, especially when everyone most certainly doesn't!
(4) - It's immaterial whether they mean something different or not, because how the FL1 standard defines runtime is borderline useless to most users. It doesn't matter whether it runs, in some capacity, for the whole 6h30m - if you want/need the full brightness for that amount of time, that's something the flashlight can't give you. What you can
actually expect for that 6h30m runtime isn't indicated. Again, failure of communication.
This is mixing up issues and laying down a requirement without authority. You could conceivably gain that authority by taking many different paths, such as founding a standards organization and gaining industry credibility, or getting elected to Congress and sponsoring a bill and making it illegal, but as it stands, there is nothing there on its face that meets or exceeds the legal criteria for criminal deception.
That was meant as a general statement to lay the foundation for the rest of my argument, sorry for the confusion.
(5)But that's not what it says. It will say x lumens of brightness. Then there is this other completely separate and unrelated thing, runtime, how long it puts out light. (6)Beauty is in the eye of the beholder, and you are reading into things, arguably unreasonably, that these two separate specifications are the same and inseparable.
(5) - Again, it's not indicated clearly that they're completely separate and unrelated. It's very logical to draw a connection between the two without knowing the context. You and I have that benefit, but most people don't.
(6) - I don't think this is an unreasonable angle to argue from at all. On the contrary, I think it's unreasonable to expect all potential buyers to know all the fine print and intricacies of the standard - to expect everyone to be a bureaucratic hobbyist. That, to me, undermines the point of consumer standards, which is so that you
don't have to do that. Philosophical? Maybe. Unreasonable? Definitely not.
Me too. Unfortunately, that is not the convention. Regulated portable battery-powered lighting is a relatively new concept that is only about 2 decades old at most. Maybe within another two decades, all manufacturers of unregulated flashlights will be put out of business. Rather than brightness, the new competing standard will be all about the regulation. Instead of this nebulous concept of runtime we'll have have published hard figures about how long a light can remain in regulation, which is really what you wanted so bad you fooled yourself into believing that runtime was the same thing as regulation. I really hope you can see now they're worlds apart.
Your passive-aggressiveness in this closing statement is unwelcome - I haven't "fooled" myself into anything, thank you very much. Runtime and regulation are related concepts - if a light can stay in regulation for a certain output for X amount of time, that amount of time is its runtime at that output. They are indeed different, but they're not so far apart as you say. But, at least we do seem to vaguely want the same thing, in the end.
I hope that's it for the walls of text, I don't think I got anymore in me after this one...