I wanted to see if I could improve the beam of my iTP C9 with a different reflector. The only one I had that was a good fit was an McR-17XR. It was a success, a much nicer beam to me. Using a Quickbeam type lightbox I saw that it improved the overall lux by 2100, that's about 30lm. I tried a different lens and that increased it by 700 lux. That's an overall lux improvement of about 40lm. It didn't improve the spot lux at all. These readings were with an RCR123 showing 3.9V.
Thought I'd pass this observation on to anyone it interested.