I would be most interested to see outdoor shots of the throw with the light focused down to a tight beam, vs the light focused wide for a floodier beam.
That would be the primary attraction to this light for me. I have a Fenix E05 which is 27 Lumens, and that seems fine to me for a little AAA pocket light. But it cannot re-focus to have a tight beam. It's floody all the time, and I like that just fine. But I would also like to have the ability to make it throw a bit further too, if I could do that with the Mag.
I will probably pick up one of these when they hit the shelves in the local stores like Lowe's.
I like to buy American made lights, and this might be a good one to try out.
The issue about other AAA lights being brighter doesn't concern me. I don't buy a single AAA light to be bright. I buy it for run time with a low/moderate output that fits my needs.