Now the name stood out more, I'll always remember it as the Chinese guy with the funny name but he makes such nicely anodized light now.
I can never place the difference between say, Nitecore, Jetbeam, Eagletac or Thrunite, plus they are all corny, I couldn't bring myself to say the brand of these light if my friends were to ask me I'd say some Chinese company, Fenix is the exception though, even better than Surefire even, in my Opinion.
How the name sounds to the uninitiated is very important, that's why cars companies and such paid serious money to research names and makes sure that it'll sounds right in all languages. Companies like Lexicon are big in this industry, with people paid to dream up fancy name and measure reaction in audiences etc... look it up for an interesting read.